What's the difference between sports marketing and sports management?

[Josie]

What's the difference between the sports marketing and sports management course in college?

Thanks.

[Ellie45]

I've never taken the course, but I do have a marketing background. Marketing involves communicating with consumers. In the case of sports marketing it involves get consumer to buy more sports stuffs....ie) tickets, jerseys, anything that has a logo or "brand" on it.

Sports management would involve contracts, dealing with talent, managing workers ie. sports talent etc.

[Tessie4]

At the college administrative level, for example, the sports management graduate would be the one who worked toward a job as the college's athletic director. A sports marketing graduate might get a job as the college's sports information director, and would write press releases, news articles, etc. quoting the college's athletic director. It's primarily a matter of managing people versus managing information. And yes, while you can head down the PR/media relations/information director road, most jobs have a sales aspect to them when you have a marketing degree, so consider whether that's right for you.

Good luck!
Hayli Morrison
Mktng. Comm. Specialist
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