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Email marketing software
One of the tools that are currently being used to advertise services or products is email, it is easy to use, can be customized, segmented, measurable and very economical; but to be more effective it is important to have a good email marketing software that facilitates and optimizes mailing campaigns, analyzes and measures the results of the chosen strategies, and helps to segment the public making more effective the campaigns used; some of the software, such as Mailrelay offer free accounts, which helps to lower advertising costs.

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